Living the Good Life

vineyard-vines-sVineyard Vines is an American clothing and accessory retailer founded in 1998 in Martha’s Vineyard, Massachusetts, by brothers Shep and Ian Murray. It has grown to a collection of retail stores and outlets across the United States. Their clothing is considered preppy.

Shep and Ian Murray grew up in Greenwich, Connecticut and spent their summers on Martha’s Vineyard, where they were introduced to the coastal lifestyle of sailing, fishing, and boating. The Murray brothers claim that the business was founded through a philosophy of “living the good life,” which is reflected by their slogan “Every day should feel this good.” Vineyard Vines is still owned outright by the two Murray brothers.

www.vineyardvines.com

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